Hog Island Oyster Co.
Briny Waters to Brand System
Brand Identity, Packaging Design, Advertising, Email & Web Marketing, Merch
ROLE: Creative Director, Lead Designer
OUTCOME: Supported the evolution from a single oyster farm to a multichannel brand with a worldwide following
Agency: Kindred Creative Group
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Hog Island built a loyal following through quality, sustainability, and a deep connection to Tomales Bay. As the business expanded from oyster farms to restaurants and retail, the challenge was to evolve the brand into a cohesive system that could scale across touchpoints while preserving its laid-back West Marin roots.
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A flexible identity system was developed to prioritize clarity and utility. Bold typography, a nautical color palette, and coastal-inspired illustrations created a visual language that felt modern yet unmistakably Hog Island. The system extended across packaging, digital, and physical environments, ensuring a consistent brand experience from retail shelves to the shuck bar.
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The refreshed system brought cohesion across an expanding brand landscape, strengthening recognition and deepening customer engagement. With a scalable foundation in place, Hog Island continues to grow its retail presence while maintaining a unified, premium experience across all channels.
Product, place, and experience connect across every brand touchpoint.
Images courtesy of Hog Island Oyster Co.
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