Vintner’s Daughter

Innovation to icon status

Campaign Development, Art Direction, Retail, Social & Direct Mail

ROLE: Creative Director, Lead Designer

OUTCOME: An integrated campaign rolled out across retail, direct mail, social, and digital, reinforcing Vintner’s Daughter’s status as a skincare icon

Agency: Kindred Creative Group

After a decade of redefining skincare through nutrition-based formulations, Vintner’s Daughter reached a milestone anniversary. The challenge was to create a campaign that celebrated this legacy while reinforcing the brand's position as an industry disruptor within an increasingly crowded and trend-driven category.
The campaign brought the brand’s mantra—Not Beauty as Usual—to the forefront through confident visual storytelling. Striking typography and high-contrast imagery positioned the products as icons of performance. The system was designed to flex across retail, direct mail, and digital platforms, emphasizing uncompromising quality and results-driven skincare.
The anniversary campaign reinforced Vintner’s Daughter’s status as a category leader and deepened consumer connection. By clearly articulating its distinct philosophy, the campaign helped solidify the brand as a modern icon built on enduring results rather than passing beauty trends.