Igniting the original

Logo Redesign, Brand Identity, Brand Guidelines, Campaign Development

ROLE: Creative Director, Lead Designer

OUTCOME: Rolled out across digital, retail, product and 14 stores

Agency: Kindred Creative Group

Since 1989, Title Nine has outfitted adventurous women in high-performance apparel. As the brand evolved, its logo needed to better reflect its tenacious and technical nature. The challenge was to modernize the identity while creating a mark that worked seamlessly across digital, retail, and product environments.
A new logo system was developed featuring an abstract icon that merges a wave, a mountain peak, and a rising sun. The custom wordmark uses letterform connections to mimic the energy of a stride or stroke. Integrated into the identity is the Find Your Wild campaign, bridging the gap between product and personal journey.
The refreshed identity provides a versatile foundation for the brand’s next chapter. By strengthening recognition while staying true to its scrappy, adventurous spirit, the new system reinforces Title Nine’s position as a dedicated partner for women in motion.